Niche Product

This assignment asks us to create a "niche product" and talk about ways we can use online tools to generate publicity for your niche product. For example, today (11/5/12) in class we talked about digital avatars so considering the information that is still fresh in my mind--my product is going to be a digital avatar specifically used for social networking. The way it works is unimportant. To start off, I would simply use FaceBook to initially introduce my product to the web. Since I already have close to 800 friends on Facebook, I would start off by creating a page for my product that my friends would be able to "like" and figure out some basic information. The reason why I would use FaceBook first is because it's a social networking site which lands in my niche category. Starting out with FaceBook is useful because the newsfeed shows when you and your friends "like" something, which tends to start a cycle of "likings". 

FaceBook is obviously just one of many things that I would do. Since FaceBook created pages are limited to the amount of content and creativity you can have, I would most likely use the "Wix" site to create my own website for my niche product and I will also provide a link to from the created FaceBook page. This site will have plenty of information and the site name will be very appropriate in case someone is already looking for my type of product on Google. That way when, for example, someone searches for social-networking avatar, my site would be more likely to be ranked higher on the search results. Going even further, I would probably take advantage of our Edgewood community by possibly asking others in the IT sector to review my product and possibly give some feedback, of which I will then ask someone involved with maybe "Wingra Weekly" or other campus news outlets to write an article or a review. I will also post that information on to the FaceBook page, as well as the Wix website. Social networking seems to be a good start for almost any type of product because millions of people use FaceBook every day.